Accurate routing (MNP/HLR)

By validating numbers before delivery, you reduce rejects and retries, improve delivery success, and keep routing performance more predictable across destinations.

This also supports better cost control for high-volume messaging. Instead of spending budget on inactive or incorrect contacts, your team can improve cost per delivered message, increase campaign efficiency, and get cleaner reporting for performance analysis and optimization.

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Why is it important for your company?

By keeping your database accurate and up to date, you can reach the right recipients at the right time with greater confidence. As a result, your communications become more efficient, your customer experience improves, and your business gains better control over messaging quality and costs.

Key benefits

  • Better routing accuracy using up-to-date MNP results
  • Lower failure rates by filtering unreachable numbers via HLR
  • Reduced retries and wasted traffic in bulk and transactional flows
  • Improved margin control through correct network routing
  • API-based lookups for automated traffic decisions
  • Cleaner operator-level reporting for analysis and planning

Use cases

  • Routing in MNP-heavy markets: Ported numbers often break standard routing. MNP data enables correct delivery paths and reduces failed traffic.
  • Wholesale traffic optimization: HLR helps reduce sends to inactive numbers. This lowers reject rates and improves overall delivery KPIs.
  • Billing and dispute support: Lookups support clearer traffic classification and improve billing logic alignment with routing outcomes.
  • Performance monitoring by network: Operator-level data improves destination management and helps identify performance issues faster.