Many telecom teams still compare SMS routes mainly by price — and then face unstable delivery.

The real problem is multi-hop routing. When traffic passes through several intermediaries before reaching the mobile operator, each extra hop adds latency, increases filtering and reject risk, and removes transparency. What looks cheaper upfront often results in inconsistent DLRs, blocked sender IDs, and higher real cost per delivered SMS.

At Sempico, we solve this at infrastructure level because we operate our own CPaaS and Messaging Core. We control routing end-to-end, not just the API layer. For each destination we use direct termination where quality matters, keep controlled backup routes, and monitor performance in real time to optimize for delivery, latency, and cost. Since the platform is ours, we can actively manage traffic quality — not rely on third-party routing chains.

Route quality is not a backend detail. It directly impacts delivery performance and margins.