OTP issues rarely look like “messaging problems” at first. They show up as failed logins, abandoned checkouts, and a support team answering the same question: “I didn’t get the code.” If you operate a bank, marketplace, or SaaS product, even a small drop in OTP delivery quickly turns into lost conversions and higher fraud pressure.

The root cause is usually predictable: unstable routes, filtering, and lack of control by destination. When you can’t see what happens after you hand traffic to a provider, you end up guessing — and OTP is the worst place to guess because it’s time-critical.

This is exactly what we solve in Sempico. We deliver OTP through our own CPaaS / Messaging Core, so we control routing logic end-to-end, not just the API. In practice, that means managed routes per destination, real-time monitoring and reporting, and the ability to tune throughput and sender setup to reduce filtering. If OTP is a core part of your login flow, you need infrastructure-level control — that’s what we provide to our enterprise clients.